Direction Memory
Where the practice is heading next, and every directional turn already taken — with what it cost at the time.
The next three milestones
Every live job has a named drawing owner with our concern log shared
moves Heard early · Still cheap to fix4 open problems under itInés FerrerMara CalderTobi ValeDev RamanConcerns raised before tender up from 7 to 12 a month
No single client is more than 15% of revenue
Turns already taken
Most recent first. The cost is recorded because it is the part nobody remembers a year later.
Started sharing the concern log with clients
BecauseA concern the client never sees cannot change a drawing, and the drawing was the point.
What it costTwo uncomfortable conversations in month oneWhat it didConcerns that changed a drawing went 31% to 58%.Stopped taking residential below eight storeys
BecauseNobody on a small residential job has ever been asked to stop it. We had no standing and no measure.
What it cost12% of revenue, immediatelyWhat it didRecovered in three quarters at higher margin. Declines on principle went from 1 to 6 a year.Hired a facade specialist rather than subcontracting
BecauseSubcontracted judgement cannot be stood behind, and facade is where early warnings pay most.
What it costOne salary, and six months before any job needed itWhat it didToo early to read. Flagged unproven in the decision memory.
The star with the least recent reading is the one to distrust — We can afford to say stop has not moved in weeks and has 2 problems under it.